Jun
25
Publicis’ Answer to Digital-Media Mastery: VivaKi
Posted in: UncategorizedNEW YORK (AdAge.com) — Publicis Groupe has unveiled its latest attempt to master the digital-media universe, an umbrella operating unit called VivaKi that will aim to combine the market muscle and resources of Starcom, MediaVest, Zenith Optimedia and Digitas, to create a more powerful media negotiator and fund new marketing technologies.
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