4A's Gives Thumbs Down to ANA Transparency Guidelines
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4A’s President and CEO Nancy Hill issued a statement late last week in which she dismissed the Association of National Advertisers’ recently released transparency guidelines from Ebiquity. Instead, Ms. Hill encouraged agencies to reference the advertising-agency trade group’s own guidelines for maintaining transparent agency-client relationships.
In the statement, Ms. Hill, who will step down from her role at 4A’s by June 2017, said: “We have reviewed the recommendations in the Ebiquity Report issued last week and feel they are not all consistent with what many of our members have said their clients are asking for in their MSAs. As such, we continue to believe that contractual negotiations are best left between agencies and their clients.”
She added that the association recommends that agencies use its Transparency Guiding Principles of Conduct, which were released in January and “were designed to identify material media transparency questions and address them with constructive dialogue and pragmatic courses of action.”
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