Jul
28
Mercedes-Benz Pulls Ad Challenged by Safety Groups
Posted in: Uncategorized
Mercedes-Benz USA is pulling an ad for the redesigned 2017 E-class sedan after consumer and safety advocates on Wednesday called the spot misleading in its depiction of the vehicle’s driver-assist systems.
The advocates, including the publisher of Consumer Reports and the Center for Automotive Safety, said the ad overstates the capability of automated-driving functions available on the sedan and asked the Federal Trade Commission to investigate the automaker.
Mercedes spokeswoman Donna Boland told Automotive News Thursday afternoon that the automaker has decided to take the ad out of the E-class campaign rotation because of the claims.
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