Jul
22
Domino's Apologizes for Years of Totally Overcharging You for Pizza on the Weekend
Posted in: UncategorizedDomino’s wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it’s trying hard to make things right.
For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it’s extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who’ve overpaid in the past.
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