Jul
18
Marketers Aren't Waiting for Pokmon Go's In-App Advertising to Arrive
Posted in: Uncategorized
Brands aren’t waiting for Pokmon Go to activate its promised in-game advertising, not when the craze is white-hot today — and could burn out tomorrow.
Marketers from T-Mobile to Simon Malls are capitalizing on the smartphone game, which sends players roaming the real world to catch virtual creatures like Jigglypuffs and grab virtual objects.
Niantic, the Google spinoff that developed the game, says it will let marketers pay to become locations that will attract players. It will charge marketers by the visit, the way search ads charge per click.
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