Jul 14

Ikea Made This Surreal, Mesmerizing Ad to Promote an Intriguing Upcoming Product Line

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Follow the rolling ball!

There’s no furniture in this artsy ad for Swedish furniture store Ikea, but there is an attractive glass orb that rolls clack-clack-clack across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that’s something.

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