Chipotle Unveils Third Animated Film, Hopes Consumers Want It That Way


Chipotle is out with its latest animated film, “A Love Story,” as it tries to move past its food safety issues.

In the film, which hits the web Wednesday and movie theaters Friday, two young drink-stand owners have a growing rivalry that leads them to create massive fast-food enterprises laden with processed products. Spoiler alert: Love and healthier fare ultimately win out.

This is Chipotle’s third original short animated film, its first since 2013. Of course, it comes as Chipotle is trying to woo diners pretty much any way it can, with a new loyalty program underway after free food and buy one, get one offers did little to bring many people back to the “food with integrity” chain.

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