Jun
20
‘Advertiser of the Year’ P&G’s ‘Scrimp and Splurge’ Strategy
Posted in: Uncategorized
CANNES (AdAge.com) — You might expect A.G. Lafley's current favorite ad to have something to do with soap. But the chairman-CEO of Procter & Gamble Co., the International Advertising Festival's Advertiser of the Year, instead picked Vespa's "Built for Love" from Dentsu, Toronto. In the ad, a hapless daredevil badly misses a stunt jump in his low-powered scooter but still gets the girl.
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