Kristen Bell and Dax Shepard Bring the Cute in New Samsung Home Appliance Spots
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Samsung Electronics knows consumers might be inclined to spend upwards of $5,600 on a smart refrigerator with an interior camera, custom cooling system and exterior touchscreen, but just in case, the electronics brand has enlisted an endorsement from favorite celebrity couple Kristen Bell and Dax Shepard.
Beginning May 9, the company plans to air a series of spots marketing its home appliances and starring the real-life spouses. The first commercial, which features the Family Hub fridge, depicts Mr. Shepard and Ms. Bell getting ready to host their daughter’s birthday party. Despite the chaos of parenthoodat one point, Ms. Bell is busy balling a watermelon in the kitchen so Mr. Shepard digitally checks the fridge’s contents from the supermarket; at another, the supplies of squeezable yogurt are nearly depleted by ravenous children and reinforcements are ordered in the nick of timethe couple can still use the fridge’s exterior touchscreen to send each other notes and surprises.
This is the third year Samsung has worked with the actors.
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