Kirsten Flanik Named President of BBDO New York
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Omnicom’s BBDO New York has promoted Kirsten Flanik to be president of the office.
Ms. Flanik was most recently managing director and has been overseeing a number of accounts, including FedEx, ExxonMobil and Tropicana, since she took the role in 2011. She joined the agency in 2006 to oversee the Mars U.S. business. John Osborn, president-CEO for the past 12 years, will retain his CEO title, and Ms. Flanik will report to him.
The move, Mr. Osborn said, gives him the opportunity to focus on more “macro” issues, while Ms. Flanik can focus running the office day to day. “In order to stay focused on our current portfolio of clients while continuing to push out new practice areas like retail, pharma and healthcare, all while growing in data and analytics and comms planning, we frankly need to share responsibilities,” said Mr. Osborn, adding that “we pride ourselves on being nimble, but we need to be doing that and pushing out into new practice areas, which I’ve been really involved in.” The pair will be splitting the oversight of clients, though Ms. Flanik will add more to her roster.
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