YouTube Said to Plan `Unplugged' Online TV Service for 2017
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YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the internet, people familiar with the plan said.
The project, for which YouTube has already overhauled its technical architecture, is one of the online video giant’s biggest priorities and is slated to debut as soon as 2017, one of the people said. YouTube executives have discussed these plans with most major media companies, including Comcast Corp.’s NBC Universal, Viacom, Twenty-First Century Fox and CBS Corp., but have yet to secure any rights, said the people, who asked not to be identified because the talks are private.
YouTube, a unit of Alphabet’s main Google internet business, is pursuing subscriptions for premium video to compliment the largest ad-supported video site in the world. YouTube introduced its first paid subscription service, Red, last fall. Unplugged would bring more premium content onto YouTube’s web service and mobile apps, grabbing more viewing time and generating more non-advertising revenue.
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