May
04
Deutsch Named Creative Agency for Pandora
Posted in: Uncategorized
Pandora has named Interpublic’s Deutsch its new creative agency.
Deutsch’s Los Angeles office will handle the account. Interpublic’s TwofifteenMcCann previously handled Pandora’s work, and it was believed the shop did not participate in the internally led review. It wasn’t immediately known what other shops were in the pitch.
Deutsch, which will handle creative as well as digital, will work on Pandora’s brand positioning and marketing strategy as the service launches products to a new generation of users, said a press release. DigitasLBi was named Pandora’s media agency last July.
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