Hasta La Creative!

Conversion marketing is the mixed martial arts of the ad biz, a dynamic fusion of the most impactful elements from “above-the-line” marketing with the most efficient practices from “below-the-line.” By bringing together the full force of these two traditional art forms, conversion marketers are wielding more power and achieving better results.

This evolution foretells huge changes for creative departments.

First, a little about conversion marketers: We engage people with an emotional brand promise while driving a resulting action beneficial to both brand and consumer. This is a combo of marketing communications objectives that have, until recently, been separated.

Continue reading at AdAge.com