May
03
How the Agency of the Future Will Be Compensated
Posted in: Uncategorized
Ad services holding companies and agencies are in the throes of technology-driven operational changes and restructuring for a client-centric future in which there will be many more competitors from outside the agency world. And with this shift will come new compensation models.
In 10 years, agencies will be taking on more risk for more potential upside, according to a number of industry executives. That means more agency pay will be tied to key performance indicators such as sales, as opposed to predetermined fees for labor, said most of the executives. Still, the perfect model is many years off. For now, here are a few predictions:
Harris Diamond, CEO, McCann:
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