Aug
28
Ad Age Introduces Behind the Work Series at Brand Summit
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Five groundbreaking ad campaigns will be presented by the leaders who created them at this year’s Ad Age Brand Summit in Los Angeles on Nov. 3 and 4.
Curated by the editors of Creativity, Ad Age’s sibling publication, the series will showcase how creative insights can change perceptions and boost businesses. Agency and brand leaders will discuss the insights that led to the campaigns and their creative process. The campaigns that will be featured include:
AT&T, BBDO: “It Can Wait”
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