Hasta La Creative!

Here’s one for the Marshall McLuhans of today to ponder: Apparently some people confuse the term “data” with “digital.” People in politics especially don’t get it, and neither do the very journalists who are supposed to be able to relay information about these concepts clearly to their readers.

At least, that’s what Elizabeth Wilner, Kantar Media Ad Intelligence senior VP and Cook Political Report contributing editor, suggests in a Cook piece today, titled bluntly, “Data and Digital? Not the Same.”

Confusing digital and data is more than just a way to torque up a data scientist, it’s a giveaway that you don’t fully grasp where the business of politics is heading. So here’s a quick primer.

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