Aug
24
Visa Selects Publicis' Starcom as Media Agency
Posted in: Uncategorized
Visa has selected Publicis Groupe’s Starcom to handle a chunk of its global media business, according to people familiar with the matter.
The global-payments giant began the review earlier this year and whittled down the list of contenders to finalists OMD, Starcom and smaller independent digital agency Essence. OMD was the incumbent.
It’s unclear how much of the business Starcom has won, and whether or not Visa will spin off a digital assignment, given Essence’s presence in the review process.
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