Apple Debuts Spot for Apple Pay; It's the Latest Ads on TV
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DraftKings gears up for the start of the regular NFL season next month with a new fantasy football ad, while Apple unveils one of the first spots for contactless-payment solution Apple Pay as part of the “If it’s not an iPhone, it’s not an iPhone” campaign. The new rhyming ad boasts that Apple Pay is safer than a credit card and accepted at more than one million stores, while touting partner brands like Whole Foods, Sephora and American Express, as well as the new loyalty program integration.
The tech giant previously leaned on partner institutions like Chase, Wells Fargo and American Express to plug the service. Apple did not immediately confirm whether this is the company’s first TV ad for Apple Pay.
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