What the Heck are Micro-Moments?

Category: Beyond Madison Avenue
Summary: Our society moves fast. The phrase “instant gratification” grows more true as technology and Internet access get to more people, and faster. The consuming public continually gets more access to information every single day. The ’60s consumer would be seen as totally in the dark compared to the 2015 consumer.

And the modern-day marketer continues to try to keep up.

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