Aug
19
'If You Respond, You Will Be Too Late'
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: That quote is from Jeff Jones, the current CMO of Target. He was at an ANA conference, and he was talking about how Target was caught off-guard by what was happening in the industry.
This is not contained only to the retail industry. In an interview several years ago, Bill Gates told a journalist that the rise of the Internet caught them off guard.
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