Is AshleyMadison Hack a Critical Blow to Brand?


“This hack permanently destroys the perception that AshleyMadison can maintain users’ confidentiality,” said Robert Arandjelovic, a director of Blue Coat Systems, a technology consultancy in Munich. “It’s like doing business with a bank that’s been robbed 25 times in the past year; this has a huge impact on the customer base.”

Hackers claiming to have stolen data from AshleyMadison.com, a website that facilitates hook-ups between would-be adulterers, have released information they say includes details of more than 36 million user accounts.

The data dump appears to be “legit” and includes full names, e-mail addresses, partial credit-card data and dating preferences, according to Robert Graham, CEO of Errata Security, a researcher in Atlanta.

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