Using Personalized Data and Mobile to Score With Fans
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Jordan Mandelkorn has one of those jobs every sports fan wants: marketing manager for the NBA’s San Antonio Spurs. A Vermont native who loved playing sports as a kiduntil he realized he wasn’t big enough to make the big leaguesMr. Mandelkorn graduated from college with a degree in sports marketing and has worked for a variety of professional franchises over the past decade.
For the past two seasons, he has overseen marketing for the Spurs and was lucky enough to watch them win the NBA Championship in 2014. In his current position, he helped launch the Spurs app, currently among the Top 5 downloaded NBA apps, and the team’s second-screen experience, Spurs Challenge.
Mr. Mandelkorn is recognized as a Digital Trailblazer because he’s a forward thinker, eager to dive into data and use it to inform other marketing decisions. A key focus for the Spurs this year is mobile, as the team has watched a lot of its website traffic migrate from desktop computers to mobile devices.
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