Aug
13
Nike Wants to Keep Michael Jordan's Sponsorship Deals Secret
Posted in: Uncategorized
Michael Jordan would like you to know just how powerful he remains as a product pitchman. Nike, Gatorade, Hanes, and the retired basketball star’s other corporate teammates would prefer you didn’t.
An unusual intersquad drama is unfolding this week in a Chicago federal courtroom as Jordan, now 52, tries to wrest a $10 million payment from Safeway for using his name without permission in a 2009 promotion by the company’s now defunct Dominick’s Finer Foods grocery store brand.
His argument: Every time the name “Michael Jordan” is used to market anything, it commands a hefty price.
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