Hasta La Creative!

Macy’s is pairing with Hong Kong-based Fung Retailing Limited to bring the U.S. department-store chain to China, the companies announced on Wednesday. The joint venture will begin with an e-commerce pilot on Alibaba Group’s Tmall Global, an online marketplace where foreign brands and merchants can sell to Chinese consumers. The deal will bring a curated assortment of Macy’s merchandise to China later this year.

“We are very excited to be working with such a great partner to begin to build a business at one of the world’s largest and fastest growing consumer marketplaces,” said Karen Hoguet, chief financial officer at Macy’s, on a conference call. “Our game plan is to start small and use a test-and-learn approach as we move forward.”

The effort aims to expand the Cincinnati-based retailer’s global presence and make it more recognizable to Chinese expats and tourists visiting the U.S. “We also believe that by increasing the presence of Macy’s in China, we will actually help our business here as well, both with Chinese tourists as well as Chinese residents,” said Ms. Hoguet.

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