Facebook Extends Autoplay Video Ads, E-Commerce Ads to Others' Apps


Prepare for more autoplaying video ads to overtake your phone.

Facebook is bringing its autoplay video ads to third-party mobile apps that sell ad space through Facebook’s mobile ad network Audience Network, the company announced on Tuesday. Advertisers aren’t able to buy ads specifically to run on the mobile ad network; instead it’s like an overflow room, where Facebook takes the ads that run on the social network and syndicates them to others’ apps based on the advertiser’s defined targeting parameters.

But autoplay video ads aren’t the only Facebook ad formats being exported to its mobile ad network. The social network is also extending its slideshow-like carousel ads and full-screen click-to-play video spots to non-Facebook apps, as well as its dynamic product ads that retailers can use to market their wares to people who had previously browsed on their e-commerce sites.

Continue reading at AdAge.com

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