Amazon Prime's 'Best Friends' Is Sweeter than Free Shipping: It's Last Night's New Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a man — uncertain how to approach women on the dance floor — consults a friend who embodies the New Amsterdam Spirits attitude. For T-Mobile, Joel McHale helps a man upgrade his phone to better stalk handsome celebrities — before concluding the ad with the unusual note: “Yeah. You just got advertised at.”
And Amazon Prime, pulling no punches to attach emotional appeal to a package-delivery service, presents a heartbroken, limping dog, yearning to play. Its owner uses Prime’s free (for paying members) two-day shipping to buy a Baby Bjorn-type contraption for canines, ensuring they can play in the park.
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