Hasta La Creative!

Cynthia McFarlane, Saatchi & Saatchi Worldwide’s longtime Miami-based head of the Latin America region and U.S. Hispanic agency Conill, is leaving the company on Oct. 1. Ms. McFarlane, Saatchi & Saatchi CEO and chairman for Latin America and U.S. multicultural, said she plans to pursue a new, entrepreneurial venture early next year after taking a few months off.

She will not be replaced. With the exception of Brazil, Saatchi’s Latin American operations will report to Justin Billingsley, London-based CEO of the worldwide dynamic markets group since the network’s management group was restructured in January 2015 when former CEO Kevin Roberts stepped down to become executive chairman. Dynamic markets is a group of 29 countries Saatchi has designated as fast growing in Latin America, Asia, Africa, the Middle East and Central and Eastern Europe. (One major market, Brazil, which previously reported to Mr. Roberts, reports to CEO Worldwide Robert Senior).

Mr. Billingsley, a former marketer, joined Saatchi in 2009 as Shanghai-based regional CEO for Greater China, and became chief operating officer for Saatchi in Europe two years ago. He began his career at Unilever in Australia, then worked for Coca-Cola in the U.S., U.K., Australia and Indonesia. Before joining Saatchi, he was brand marketing director for telecommunications brand Orange in the U.K.

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