A Closer Look at Our 2015 Small Agency of the Year: O'Keefe Reinhard & Paul
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“We all felt like there was an opportunity for us,” said Mr. O’Keefe, the agency’s CEO. “The business was shifting and the opportunity was to take big-agency experience and move it into something more nimble, but still treat ideas and work like we did when we were at bigger shops. We wanted strategy and ideas that felt like big ideas.”
Prior to founding OKRP, Mr. O’Keefe and Mr. Paul were senior executives at Interpublic’s FCB, and Mr. Reinhard, who was executive creative director at FCB and DDB, also was creative director at design agency Eyeball. OKRP has a minority investment from Interpublic Group of Cos., though the agency declined to say what percent the holding company owned.
OKRP has brought in big-name clients like Yum Brands, for which the shop has worked on some of its emerging concepts like Chick-fil-A competitor Super Chix and Vietnamese-sandwich concept Bnh Shop.
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