Jul
21
HP "Jane" (2015) 1:12 (USA)
Posted in: Uncategorized
HP’s new 3D Capture Stage makes personal 3D printing easier than ever before. And nothing highlights that feature better than the story of a woman named Jane who loses her childlike sense of wonder completely by the time she gets to college and has to like, learn stuff (probably existentialism or the works of August Strindberg or something) and then a few years later gets taken to task for trying to decorate her office cubicle, only to climb the corporate ladder in a haze of ennui, pills, divorce, alcoholism and failed inter-office romances. What?
They chose The Children’s Silverlake Choir’s rendition of Roger Hodgson’s “The Logical Song,” as the soundtrack. But hell, the underlying tone of this spot is so surprisingly dark, they could have gone with Pink Floyd instead of Supertramp. Another Brick In The Wall, part 2, anyone?
Thank god there’s HP, tho! Oh, and offspring we can live vicariously through. Let’s be honest, the daughter was how she got the spark back, anyway.
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