Jun
12
Ikea Joins Forces With ‘Mamma Mia!’ Movie
Posted in: Uncategorized
NEW YORK (AdAge.com) — In a first for the privately held, international home-products retailer, Ikea is serving as a marketing partner on Universal's forthcoming summer release "Mamma Mia!" The musical employs the hit songs of Sweden's Abba to tell the story of a girl hoping to discover the identity of her father on the eve of her wedding.
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