Facebook Wants Retailers to Set Up Shop on Its Site: Pros and Cons
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Facebook already helps retailers push product through the ads it sells, but now it wants to sell the actual products without taking consumers outside the social network.
Facebook is testing the ability for companies to set up e-commerce shops within their Facebook pages, the company told BuzzFeed. The company has already tested the ability for people to buy things within Facebook posts and ads; these shops appear to be the logical extension of that test.
Facebook told BuzzFeed that it is testing at least 10 shops and isn’t taking a cut from sales completed within retailers’ Facebook shops during the test. It’s unclear whether Facebook would eventually tax those transactions to make money or would instead use shops to lure retailers into buying more ads to drive sales.
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