Hasta La Creative!

Agency-client relationships are a lot like marriages. A blend of trust, communication and legal documents add up to some good times and some bumpy ones, and not always until death do they part. But just like a marriage, if the relationship does fail, it’s rarely just one side’s fault.

While clients are more likely to do the walking, agencies sometimes “fire” clients as well. Most people likely remember Cramer-Krasselt’s resigning of Panera Bread and the internal memo leak last year, although Panera said later it called a review and C-K declined to participate.

C-K declined an invitation to offer best practices for this story. Still, handling a difficult client can be — well, difficult. A few other agencies offered their advice.

Continue reading at AdAge.com