No Grand Prix in First Year for Creative Data Lions
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The first year of the Creative Data Lions produced no Grand Prix winner. But it did yield steps toward clarifying what the category is all about and some advice future entrants can put in their databases to maximize return on entry-fee investments.
“We felt this was year one, and that in a category with 11 subcategories that were quite different — from the notion of data integration to enhancing a story — we just didn’t feel adequate” to identify a Grand Prix winner, said Jury Chair David Sable, Y&R Global CEO. “We felt there wasn’t anything that was representative of everything.”
Much of the jury’s work the first year was defining what the category was about. Mr. Sable said the jury spent two months beforehand sharing articles and thought pieces about what the category should be about.
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