Apple's Beats 1 to Feature Sponsors, Not Standard Ads
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Next week Apple will premiere its own global radio station Beats 1, which the company bills as “radio like you’ve never imagined.” While a live 24/7 star-studded digital radio station may never have crossed your mind, the ad formats that Beats 1 will carry have likely hit your ears before.
Apple is adopting a sponsorship-only model in seeking advertisers for Beats 1, according to people briefed on Apple’s plans.
Beats 1 will not carry the normal audio and video ads that run on Apple’s Pandora-like iTunes Radio service, which Apple seems to now refer to as simply Radio. Instead, Beats 1 will feature what Apple execs are describing in meetings with potential advertisers as “audio mentions” that will be interspersed throughout the songs and segments that will air on Beats 1.
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