Iron Fish Project Wins Product Design Grand Prix
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An insightful approach to supplementing Cambodians’ iron-deficient diets to improve their health led to a Grand Prix in Product Design for the Lucky Iron Fish Project and Geometry Global in Dubai.
WHAT IT IS: In Cambodia, much of the population lives on a diet of fish and rice and so suffers from iron deficiency, leading to anemia and other serious health conditions. The simple solution is to cook a small piece of iron in the same pot with a meal for 10 minutes, providing 75% of the iron a family needs. The dilemma was that people were happy to use the iron slab as a doorstop but wouldn’t toss it into the cooking pot.
The solution: Fashion the small piece of iron into the shape of a fish, a cultural symbol of hope and good fortune. Cambodians quickly embraced the lucky iron fish.
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