Bonnier Generates About 25% of Its Revenue From Digital
Posted in: Uncategorized
Although marketers continue to shift print budgets to digital media, most magazine companies still generate the bulk of their revenue from selling print ads. About 20% of Time Inc.’s ad revenue, for instance, comes from selling digital ads. But industrywide the shift from paper is underway, with digital ad revenue expected to overtake print by 2019 — the result of both swelling digital budgets and shrinking print outlays, according to a recent PricewaterhouseCoopers report.
Bonnier, publisher of nearly three dozen special interest titles like Scuba Diving, Field & Stream, Savuer and Popular Science, is an active participant in the industry’s transformation. The company, part of the Swedish media conglomerate Bonnier AB, generates about 25% of its revenue from digital, according to Eric Zinczenko, who was named Bonnier CEO this week.
Mr. Zinczenko — brother of former Men’s Health Editor-in-Chief David Zinczenko, who now runs his own editorial consultancy Galvanized — succeeds David Freygang, who spent more than 25 years at Bonnier. In his new role, Mr. Zinczenko plans to accelerate the company’s digital drive.
Post a Comment