Bob Pittman's Winning Formula: Making the World More Convenient for Consumers
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Bob Pittman’s career has been built around math and magic.
The chairman of iHeartMedia and founder of MTV contends that formula “is always important because sometimes people think research is policymaking. All research really does is answer some fundamental questions, and then we have the responsibility to take the answers to those questions and say, ‘Now what are we going to do about it?'”
Research, Bob told me during a video interview on the eve of his induction into the Advertising Hall of Fame, lays out the “fundamental characteristics” of the brand, and then the brand is constructed around what the consumer is looking for. Bob has a knack for explaining what the consumer wants with conviction and enthusiasm, as I discovered during our discussion of his various enterprises.
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