Jun
10
A Take on Sports Marketing
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: With the FIFA scandal involving several sports marketing agencies, it is easy to see how people can develop a negative view of the marketing industry. Many advertising and marketing professionals realize that getting into the sports sector is very tough and it’s a very small niche of professionals. With the fierce competition and limited access, some view it as a challenge, while many others choose to pursue other markets.
Those who enter the sports marketing segment quickly learn how to play the game.
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