Hasta La Creative!

Coming off last week’s BMA15, the annual conference of the Business Marketing Association in Chicago, four words resoundingly echo in my brain:

“It’s the customer, stupid.”

Much as James Carville famously strategized that the key to Bill Clinton’s 1992 presidential victory was “the economy, stupid,” BMA15 offered up blunt and constant reminders of what should be obvious. Whatever the topic — from big data, the marketing cloud and millennials to content marketing, buyer journeys and marketing-attributable revenue — virtually every conversation came back to one elementary supposition.

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