Obsessed With ROI? There's an Apple Watch App for That
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Return on investment has become an obsession for many marketers. Now some can check it as often as they check the time or anything else on their Apple Watch-and get instant notifications when things aren’t going according to plan.
Analytics firm Marketing Evolution has developed an app for the Apple Watch that allows 24/7 monitoring and alerts triggered by everything it tracks, from profits driven by marketing to the weather in Denver. The firm began beta-testing it last month with 10 clients and expects to make it widely available by year-end, said CEO Rex Briggs.
“We wanted to show brand health the same way you might follow your personal health,” he said-and for many people these days, that means a wearable device. The Watch app connects to what Marketing Evolution calls its ROI Brain computer system. It can be set to deliver an alert if data monitoring suggests a media plan or sales are coming up short, he said, “so you can quickly intervene to get the business back on track.”
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