Hasta La Creative!

Media, Outdoor, Promo, Direct Marketing, Design, PR
We Save Lives

With the legalization of marijuana on the rise in the United States (23 states and Washington, DC have all legalized it in some form or another), there is a need to educate legal consumers of the product on the hazards of driving while under its influence. To address this issue we created WEED ADVISOR. A regular rolling paper produced with a non-toxic printed design of a car crash that animates when rolled. Then we headed out to Denver-CO on the week of 4/20 and distributed it to consumers.

Advertising Agency:Bravo/Y&R, Miami, USA
Chief Creative Officer:Claudio Lima
Creative Director:Carmelo Rodríguez, Willy Lomana, Pedro Pinhal
Art Director:Jesselle Valdes, Carmelo Rodríguez
Copywriter:Loipa Ramos, Willy Lomana
Producer:Carmen Navarrete
Post Production:The CutClub
Sound Studio:Elastik Music
Production House:Espirito Santo