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Print
Velux

Velux, the celebrated roof window manufacturers, entrust Lost Boys Paris, DigitasLBi’s creative hot shop, with the renewal of its brand communication. The first announced stage of this revival: an integrated campaign on their black-out blinds. The Danish company and masters of natural light are now taking on the dark side in this print and digital campaign, shot by Léo Caillard. Velux campaign was shot with thermal cameras to detect and tackle anything and everything that keeps you from sleeping, from troublesome kids to duvet-stealing wives, snoring husbands and even the cat that makes itself at home! Every single nuisance that can disturb the ideal sleep offered by Velux 99.8% black-out blinds will be identified.

Advertising Agency:Lost Boys Paris, France
Creative Director:Nicolas Thiboutot
Art Director:Chisato Tsuchiya
Copywriter:Philippe Pinel, Frédérick Lung
Photographer:Leo Caillard
Art Director Assistant:Victor Miellin
Account Director:Clément Corouge
Project Manager:Kévin Pam
Marketing Manager Velux France:Corinne Millot
Internal Creation Manager:Alexis Tort