May
23
IBM: Bitcoin Rain
Posted in: Uncategorized
IBM Cloud rained money at Campus Party, the biggest geek event in the world. Participants downloaded a weather app and kept an eye on the forecast. At a given time it warned them that a different rain was approaching. A bitcoin rain. People then had to go to the right place in the event, at the right time and raise their cellphones to capture the money.
Advertising Agency: Ogilvy Brazil
Creative Directors: Aricio Fortes, Paulo Coelho, Moacyr Netto
Art Directors: Fernando Passos, Diogo Seibert
Copywriter: Gui Camargos
Published: February 2015
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