May
21
Twitter Hand-Holds Advertisers Like No Other Social Media, but for What?
Posted in: Uncategorized
Twitter’s ad team will do just about anything to win over Madison Avenue — going so far as to build new products or craft marketing campaigns for clients.
Yet ad agencies still devote most of their ad budgets to Facebook Inc. and Google Inc.
Last year, Heineken wanted to distribute Twitter ads on other websites during the European Football League championships — a service that wasn’t yet offered — so the company built technology to accommodate the beermaker.
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