Gary Vaynerchuk Shares His Secret for Identifying Emerging Platforms
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VaynerMedia founder Gary Vaynerchuk doesn’t usually mince words, and his “Too Good to Fail” talk at New York Internet Week today was no exception.
With a huge number of messaging options available on different platforms, it’s difficult to reach consumers and make an impression. Mr. Vaynerchuk, who runs VaynerMedia, a social brand consulting company, sat down with Crain’s New York Business Executive Editor Jeremy Smerd for an energetic half-hour chat on topics ranging from social platform uses to recognizing the next big app.
On the topic of platforms, Mr. Vaynerchuk said to use the tools that can best help you achieve what you’re setting out to do. He gave Instagram as an example for branding and gaining the attention of the consumer. Twitter, where Mr. Vaynerchuk has 1.14 million followers, is a platform for building depth with Tweets and replies. He added that Facebook is now a rising video platform, and that Pinterest is basically a search engine.
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