Alibaba Fights a New Lawsuit from Gucci Parent Company Over Fakes
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Alibaba Group, China’s largest e-commerce operator, said it will fight a new lawsuit claiming it facilitates the sale of counterfeit merchandise.
Kering SA said Alibaba profited from the sale of goods that infringe on its brands, including Gucci and Yves Saint Laurent, according to the suit filed Friday in the U.S. District Court in New York. The complaint “has no basis” and will be fought vigorously, Alibaba said in an e-mail Monday.
The e-commerce operator is fending off a Kering lawsuit nine months after the luxury brand owner withdrew a similar complaint under an agreement to cooperate on fighting fakes. The new suit alleges Alibaba sites use algorithms that help customers find counterfeits to buy, highlighting the challenges in policing third-party sellers that have also drawn criticism from consumers, government watchdogs and investors.
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