May
18
Making Infomercials for the iPhone Generation
Posted in: Uncategorized
Over the past decade much of retail innovation has centered on technology, but the next step is about disruptive business models. Enabled by technology, e-tailers like MikMak and Jet are adapting to changing consumer needs and how they work with merchants.
“Business model innovations that mirror these cultural shifts probably could not have happened a decade ago,” said Liza Landsman, chief customer officer at Jet and former CMO at E-Trade.
Take infomercials, targets for parody on “Saturday Night Live” that are now getting a makeover on the MikMak app.
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