Hasta La Creative!

TDA Boulder promotes the convenience of FirstBank’s Anywhere Account with a new 30-second broadcast spot featuring a guy and his self-driving car.

“I like easy. That’s why I got this self-driving car. And why I?signed up for the FirstBank Anywhere Account” he says from the backseat of the vehicle. Unfortunately for him, the car isn’t as smooth a ride as anticipated. It beeps in response to a basketball rolling into the street, but runs it over anyway. And when the car comes upon a pedestrian at a crosswalk, the response is…unexpected. The over-the-top humor is meant to highlight FirstBank’s “Easy Should Be Easy” tagline but is perhaps a bit too much of an exaggeration to adequately drive home its point.

The spot will run in Colorado and Arizona, mostly during prime, late night and sports programming on major networks and cable. It is supported by two Spanish-language 15-second spots, which will run on Telemundo and Univision. The campaign also includes outdoor, radio, print and paid social components.

Credits:

AD: Barrett Brynestad
CW: Tim Kelly
CW Spanish: Javier Osorio
CD: Jeremy Seibold
ECD: Jonathan Schoenberg
Account Dir.: Danielle Borden
Account Sup.: Charlie Wright
Agency Producer: Susan Fisher

Production Co.: MJZ, Los Angeles
Director: Mike Maguire
D.P.: Neil Shapiro
Exec Producers: David Zander, Kate Leahy
Line Producer: Tracy Broaddus

Editorial/Post: Cosmo Street Editorial, Santa Monica
Editor: Katz
Asst. Editor: Jason Overbeck
Producer: Gigi May

Color Correct: Company 3, Santa Monica
Telecine Operator: Mike Pethel

Mix/Sound Design: Lime Studios, Santa Monica
Engineer: Dave Wagg