May
15
How To Take a Good Idea and Make it Super: #ItsThatEasy
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Think Starbucks: Mini Frappuccino; Coke: personalized cans/bottles; Target: ever-changing musical productions. These are welcomed, friendly brands whose advertising evokes “warm and fuzzy” at first sight or sound. But even ad campaigns have a shelf life…
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