John Lewis Extends Relationship with Adam & Eve/DDB
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The John Lewis Partnership has appointed Adam & Eve/DDB to handle its $40 million Waitrose supermarket account, consolidating the British retailer’s creative business under one roof.
Adam & Eve/DDB has had enormous creative success and helped boost sales for the John Lewis department store since 2009, particularly through its tear-jerking Christmas campaigns. Last year’s spot starred Monty the Penguin, while the previous year featured a bear waking up from hibernation and experiencing Christmas for the first time.
Rupert Thomas, Waitrose’s marketing director, said in a statement, “Adam & Eve/DDB is an outstanding creative agency with an exceptionally strong track record. They will play a key role in helping us to deliver the hallmarks of our brand: quality, innovation and trusted provenance. We hope this will be the start of a successful and long term relationship.”
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